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30.10.18

PRESS EVENT INSIDE BEAUTY

50 ml Milano has welcomed Migone since 1866 for the Inside Beauty event, an olfactory journey to discover the art of making candles for over 150 years.

The perfumery 50 ml Milano has hosted Migone since 1866 for the occasion of Inside Beauty, a series of events for the presentation of emerging brands.

Francesca Migone has conducted the presentation of Migone since 1866, an event aimed at the press discovering the art of making candles immersed in sophisticated and intriguing notes. A kind thanks to the staff of 50 ml for hosting us,here's what they say about us !!

 

The perfumery 50 ml Milano has hosted Migone since 1866 for the occasion of Inside Beauty, a series of events for the presentation of emerging brands.

Francesca Migone has conducted the presentation of Migone since 1866, an event aimed at the press discovering the art of making candles immersed in sophisticated and intriguing notes. A kind thanks to the staff of 50 ml for hosting us!

 

Put a day 50 ml and Migone 1866. Four steps in viale Monte Nero 16 in Milan, a specially renovated showcase with candles and fragrances for the most sought-after environment in Florence and, inside, an entire collection waiting for you . But above all, the possibility of asking Francesca, who is the creator of this new road (and challenge) for a historical brand, all that there is to know and know about "her" creations. What is it about exactly? Simply the first of a series of events in the Inside Beauty cycle, which 50 ml wanted to dedicate to emerging brands, to enter their secrets, their beauty, their art. Here is what the Migone 1866 event tells us.

In the boutique you can breathe the history of those who made candles in Italy and collaborated with famous luxury maison to develop products and fragrances of great success. The line of candles and sprays that you can touch, smell or simply observe during the event Migone 1866 is exactly the result of this long experience in the field: high quality and great attention to the essences, which in each candle are present in a high percentage compared to what the market offers, at least 12%, to guarantee a product that will not be a mere accessory once turned on.


For those present at the event Migone 1866, after all, the attention with which Francesca looks at the olfactory suggestions of today's creations and, certainly, of those who have tomorrow in store will certainly not have escaped. In fact, Migone's products require at least eight months of study and work: behind them there is a precise and inexhaustible research of the fragrance and temperament that one wants to obtain and which requires a long effort to define the olfactory pyramid among the countless combinations of possible notes. In this way, one recognizes one's own recognition, to guarantee an undeniable added value to the domestic environment. The very names of the candles protagonists of the event Migone 1866 make us immediately think about how they will inebriate our rooms once lit: Rossofiamma, for example, evokes the image of wood burning and heating with its impetus, Oltremare takes us into the cold depth of a sea alive and moved, a cold and impetuous expanse. Verdefico is a tribute to the lush Italian nature, with its herbaceous and citrusy notes, Vinonero - a sense that immediately makes us think of autumn - is the story of the Tuscan hills and their vineyards. And the same could be said of all the other candles presented in the details, including the concentrate of light of the luxury line: Luce and Oroluce. But the characterization also passes through the packaging, elegant and refined, and of immediate visual impact for those present at the event Migone 1866. In a game of antithesis and contrast with the candor of the wax, these candles emerge from a dominant but essential black background , also of Italian design, and enhanced by the historical logo, as if to remember the double soul of this brand: the centuries-old tradition of the wax industry on one side and the deep modernity of the proposed line, the flagship of the company.

We were enchanted and enveloped by the fragrances for the environment of Migone 1866, at least as much as we were by the words of those born and made the history of candles in Italy. And if we have to think about how to heat rooms and mood in the coming winter months and in these first autumn chills, needless to say, we immediately think of Migone. And you, what are you waiting for to give new light to your houses?

 
Thank you for telling us about the wonderful staff of 50 ml Milano !!